Google Produces Incredible Latest results for Window Installation Companies
When it comes to marketing, everything you do must measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies We are detailing are a fantastic opportinity for Restylane Lead Generation to see solid, measurable growth. - Restylane Lead Generation
We’re knowledgeable about our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 in the still month. Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century approach to gaining exposure and lead generation for window replacement businesses.
These antiquated old strategies to advertising are all Interruption Advertising, meaning that you are trying to Interrupt because as possible with your message and hopefully you locate a few that are interested.
These techniques are archaic at attracting the eye of potential clients and are wasteful in comparison with Google AdWords.
There is no greater way to find a quality local lead than when someone from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it does and business niche) Finds your ad on top of the page Clicks in your ad And then one minute later calls your company
Someone searching for your company on Google is more likely looking to hire you on the area or maybe within a week.
They're searching on Google since they need your services right this moment and are much further along in the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody which has ever been involved in almost any sales or marketing is aware that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
Rather than you trying to prospect or “cold call” or “interrupt” people who have your advertising.
There's simply no comparison within the quality of the lead. Likely the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you will know EXACTLY what your return on your investment (ROI) is which can be unlike many other forms of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the foremost thing that ever became of the advertising world and business owners because you have an incredibly powerful tool for your use.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already seeking your glazing business, delivering you transparent window installation/replacement and window repair lead generation results while you can track precisely what your return on investment is.
There are numerous entrepreneurial business owners that have built multimillion dollar businesses using Adwords as their primary method of generating new business.
There actually is nothing else like it in the world today. If there was, trust me, I would be using it and suggesting which you do too. Generating Leads Online with Google AdWords
What people need to realize up front is that Google makes over 90% of the money through AdWords.
The search engines do not make their money through organic search engine results or SEO (more on SEO later). Thus, Google WANTS that you advertise and they want you to get good results so that you will keep spending a lot more money on advertising year in year out after year. MYTH: “Ya, but no one clicks on the top ads…”
Plenty of businesses and professionals i have worked with over the this misconception that no-one clicks on the ads that appear near the top of search results.
This couldn’t be more mistaken. It’s true that a lot of people click on the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of men and women didn’t even realize these were clicking on ads in those first three to five results”.
Furthermore, you only require a small percentage of people to click your ad to possess more leads than you can handle.
If you believe that no one clicks on ads and are unwilling to make the acquisition of a strong AdWords campaign, you’re cutting yourself far from a huge source of solid lead generation. SEO vs AdWords
Search engine marketing (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, as well as to organically gain a high position in search results online for any valuable keyword.
As an example, let’s say you’re a lawyer which is fresh out of law school, you’ve moved to a city or town and so are looking to get established. I’ve got not so great news for you, you’re probably going to fail at ranking on top of search results through SEO.
Why is that? Because every other lawyer in your neighborhood or city that is practicing in the same division of law as you has been doing the exact same thing!
Chances are those other lawyers or lawyers are already established and still have been running a strong SEO campaign for decades. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are numerous examples of business owners that spent $1,000s per month on SEO more than a year and still failed to rank in the hourly caregivers results on page 1 (this is how most of the traffic is) of Google for his or her desired keyword.
If these companies would have taken that very same money and invested it into Ppc, they would have received new leads and clients from the start!
Which means they would barely have come with your own money because they could have turned a profit in the first month after which just reinvested those profits. WARNING: What goes on When (not “If”) Google Changes It’s SEO Algorithm?
Think of it… Would you rather pay $1,000 a month for a year just to “possibly” get on page one to your desired keyword… And then if Google changes their SEO algorithm again you may lose it all overnight without any warning!
… Or, could you prefer to instantly show up at the top of the search results for Countless different keyword variations (not only a couple of keywords just like SEO)… And have new leads and new clients coming in your door immediately?
Kinda a no-brainer isn’t it. Instant & Easy Results
I enjoy working on Google AdWords greater than any other form of advertising media since you run a simple test campaign for about a week, spend only a few hundred dollars, and see instant results.
When that particular week test is done, you’ll have a ton of data hinting what keywords worked, the number of clicks you got, what number of leads came in, and exactly how many new signed clients you've got retained for the money spent.
From there you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding simply how much you want to expand your campaign.
By way of example if you spend $1,000 so you make back $5,000… Well then the following month you may very well want to spend $5,000 and earn back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results that are reliable and measurable, you have got to be on AdWords. AdWords could be the KING of Local Advertising
Search engines love local businesses and they provide you with a huge advantage when advertising on his or her platform. How to Use The local Advantage
First off, Google allows you to integrate your Google Local account together with your AdWords account. What this means is when people from your specific geographic area are searching, your ad is going to be much bigger than other ads with your phone number and address at that time in the ad!
It could be an old adage as well as in the world of internet marketing, size does matter. If the ad is larger, people are going to view it first, if the ad is well formatted they’re gonna read the details, and you know what they’re going to probably do next?
They’re going to click on it!
Because you’re local, your region information is going to appear in the ad (when you integrate your Google plus local account). You’re gonna see a much bigger surge in leads contacting as well as making appointments for the services.
NOTE: Above image is surely an example of a client of mine and you'll see his one ad is nearly 3x the size one other ads. Really, just how do they compete?
So just by taking the time to properly integrate your Google Local account, you’re planning to see an increase in business! Why Most Businesses FAIL at AdWords
Another very important factor to the success of the campaign is split testing multiple ads to find the ones that get the highest click through rate (CTR).
Most businesses that try to do Google Adwords on their own fail because they don’t have a good high converting web page (more on that soon) and/or they haven't split tested multiple ads to boost their click through rate.
Google would really reward you for having a rock solid AdWords campaign that is certainly getting lots of clicks!
If the ad is establishing a lot of clicks which will your business through Google Adwords Restylane Lead Generation they are going to give you a cheaper cost-per-click (CPC)… rewarding you to have great ads which are getting lots of clicks given it tells Google that you will be relevant to the searcher.
Fundamentally the more clicks your ad gets, the less you pay each click. Amazing isn’t it. 3 Common errors to Avoid
If you’re fully briefed and are ready to give your AdWords campaign the interest and care it deserves, it is possible to some things I feel you need to be implementing and some improper habits I want you to avoid.
First thing’s first: If somebody clicks on your ad, what page/website might you send them to?
You may be thinking that you’ve spent a huge amount of money on a slick looking, informative website that’s the perfect place to send your traffic and lure clients. Right? WRONG!
It appears as if a reasonable idea, and it’s actually bad idea because truth be told, you’re far more likely to lose clients if you’re routing your ad traffic to your main website!
You MUST send AdWords website visitors to a “landing page”. Yes, you must have one of those single page, simple, sorted landing pages that invites the candidate to take action now.
Why? As you have 8 seconds before you decide to lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has got to get the person that visited your ad to take action right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping inside their office…
If your traffic is being routed to your main website, you take a constant risk of that visitor never taking action! That’s right, they failed to:
Pick up the phone Fill out a contact form
You just lost any client.
High-converting landing pages are specifically designed using a proven template to get your prospects to do one thing… Get the phone and contact you now!
So remember, three important mistakes to prevent making in your marketing are failing to:
3. Split test your ads. Sure, there's a chance you're getting some clicks, there's a chance you're seeing some incoming business, and that doesn’t mean you couldn’t be doing better!
4. Utilize a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new business to your practice. A squeeze page is essential for getting those individuals looking to retain your services to pick up the phone and actually schedule an appointment.
5. Setup your AdWords campaign correctly. This place I mention in passing being a mistake only because it can impact your results. Proper campaign setup is vital to the success of your respective campaign.
As you may have noticed by now, I love Google. I enjoy their AdWords platform and also the infinite amount of potential it gives you. Google: Biggest, Best, & Growing
Google, for good reason, has become the largest search engine optimization in the world. It offers access to an unprecedented level of information, and it also is among the most number one way for businesses for generate leads - and that is so true for Restylane Lead Generation companies we assist.
All you need to do is understand the growth chart for the last 10 years to see this.
You could have been able to ignore the possibilities that Google brought in 2008, and maybe in '09, and when you see their rate of growth double and triple in the last few years alone.
You need to realize that Google is maturing all the time, and is probably only buying bigger and better at their work by implementing new advancements to AdWords.
With this day and age, if you fail to perform Google, you’re probably going to remain behind. Here’s to your future success! - Restylane Lead Generation